Protagonist Photos has promoted senior execs Janina Vilsmaier and Mounia Wissinger to senior management roles as a part of a wider transfer to strengthen its gross sales and advertising and marketing groups.

Vilsmaier has been upped to SVP Gross sales and Distribution and Wissinger turns into SVP World Advertising and Publicity.

Protagonist made the announcement because it gears up for the Berlinale and the EFM, the place its slate will embrace Nora Fingscheidt’s Panorama title The Outrun, starring Saoirse Ronan and Paapa Essiedu, and David and Nathan Zellner’s Berlinale Particular choice Sasquatch Sundown with Riley Keough and Jesse Eisenberg, which makes its European premiere after a Sundance debut.

Below the promotions, Vilsmaier will lead the gross sales division, overseeing each the primary run and library gross sales actions, and work in partnership with Wissinger to strategize the worldwide roll out of Protagonist titles.

Wissinger will head up the advertising and marketing and publicity staff, together with overseeing the pageant technique for Protagonist’s movie slate.

Each will report immediately into Chief Industrial Officer George Hamilton.  

In an growth of the gross sales staff, Lina Marrone, will stay at Protagonist, having initially becoming a member of as maternity cowl, taking on the everlasting place of Head of Gross sales and reporting into Vilsmaier.

Vilsmaier was beforehand Director of Gross sales at Hanway earlier than becoming a member of Protagonist in 2020.  

Previous to becoming a member of the corporate in 2018, Wissinger held advertising and marketing and publicity positions at Netflix and Studiocanal Worldwide.  

Following a 20-year tenure at Arclight Movies the place she was the Government Vice President of Gross sales, Marrone moved over to Protagonist Photos in 2022.  Marrone’s profession consists of senior gross sales roles at Iberoamericana/Lola Movies and Canada’s Habits Media.

“The past few years have again proven how vital a role sales continue to play in the independent film finance ecosystem, especially international,” says CCO George Hamilton.

“Janina’s dynamic leadership, combined with Lina’s wealth of knowledge and relationships are a potent and powerful mix. We are so happy Lina agreed to stay at Protagonist.”

He additionally commented on Wissinger contribution to staff.

“Hugely respected throughout the industry, Mounia’s oversight and vision across marketing, publicity and festivals is a true asset.  I could think of no better team of executives to both maximize the opportunities and overcome the challenges that lie ahead.”

The promotions and everlasting hiring of Marrone are a part of a wider reorganization of Protagonist’s staffing construction.

Further adjustments within the gross sales staff see Alexandra da Silva shifting again to managing first run titles in key markets together with Asia, as Isabel Ivars returns to deal with second run gross sales.  Max Mepsted has been introduced on board to supply extra help to the gross sales staff.

Boosting the advertising and marketing and publicity staff, Leni Jaeger has been promoted to Advertising, Festivals and Publicity Coordinator, and new rent Connor Day will tackle the function of Advertising, Distribution and Publicity Coordinator, with each reporting to Wissinger.

“As Protagonist has continued its steady evolution, expanding into an independent full-service sales, finance and production company, we rely on our talented executives to achieve our goals,” mentioned CEO Dave Bishop.

“The new structure not only doubles down on our commitment to global sales but also allows us to keep growing the business further into new areas.”  

Additional titles on Protagonist’s gross sales slate additionally embrace Thordur Palsson’s elevated horror The Damned, starring Odessa Younger and Joe Cole; ensemble comedy Rumours, directed by Man Maddin, Evan Johnson and Galen Johnson, and led by Cate Blanchett and Alicia Vikander; Summer season Camp, with Diane Keaton, Kathy Bates, Alfre Woodward and Eugene Levy; thriller Berlin No one, with Eric Bana and Sadie Sink; coming of age thriller Spirit within the Blood by C. Could Borgstrom; Nick Moore’s romcom This Time Subsequent 12 months, tailored from the NYT eponymous bestseller, starring Lucien Laviscount and Sophie Cookson.